LOTTO 6/49 AND CINEPLEX PROMOTING DREAM TICKETS
By Adnews Staff
The Ontario Lottery Corporation is sending its LOTTO 6/49 customers to the movies. The corporation is teaming up with Cineplex Odeon for the "Dream Ticket - Big Screen Event" promotion running September 5 through September 30. The promotion rewards players who buy a minimum $5 LOTTO 6/49 ticket with a "buy one get one free" Cineplex Odeon movie pass coupon. A 30-second radio spot advertising the promotion breaks on September 5. Point-of-sale materials at both LOTTO 6/49 retailers and Cineplex Odeon theatres in Ontario, will also be advertising the promotion. The promotion was designed by The Gingko Group Ltd. of Toronto, agency-of-record for the Ontario Lottery Corporation. The "buy one get one free" adult admission coupon can be used at Cineplex Odeon theatres on Wednesday's between September 8 and October 27. LOTTO 6/49 is a product of the Ontario Lottery Corporation.