OIL OF OLAY AND LOOK GOOD FEEL BETTER HOST LIPSTICK AMNESTY DAY
By Adnews Staff
Procter & Gamble of Toronto is launching its new Oil of Olay Color Collection line of cosmetics by partnering with Look Good Feel Better, a free national program which teaches women with cancer special cosmetic techniques to help disguise side effects of chemotherapy and radiation treatments. As part of the launch, Oil of Olay is hosting lipstick amnesty days in Halifax, Montreal, Toronto, Calgary and Vancouver on September 10. On this day, women will be encouraged to trade in an unwanted lipstick for a new Olay ColorMoist lipstick. For every lipstick turned in, Oil of Olay Color Collection will donate $0.50 to Look Good Feel Better. The new Color Collection from Oil of Olay is being promoted with a national print and television campaign from Saatchi & Saatchi of Toronto. A targeted direct mail sampling campaign will also be used to promote the cosmetic line available at drug stores, grocery stores and mass merchants across Canada. PR for Oil of Olay Color Collection is handled by OEB International of Toronto.