BENCHMARK COMMUNICATIONS LISTENING TO CD PLUS
By Adnews Staff
Toronto-based BenchMark Communications has been hired to help build the company profile of CD Plus.com Ltd. of Mississauga, Ontario. BenchMark got the assignment through a referral by another client. The public relations agency will attempt to build the company's profile among consumers and the investment community in Canada. It will be responsible for public relations with the Canadian press and investor communications. "CD Plus.com is excited to have BenchMark working on our behalf to bring media and investor attention to our newest music retailing initiatives," said Lee Sienna, president and CEO of CD Plus.com Ltd. "BenchMark's media relations skills, strategic counsel and creative approach will be invaluable to CD Plus.com as the company delivers new technology and e-commerce innovations for our customers." CD Plus.com is a music and entertainment product retailer. The company operates 150 stores across Canada under the banners CD Plus, AVE Entertainment, Big K and Urban Sound Exchange. BenchMark's client includes: ATI Technologies Inc., Celestica Inc., Hewlett-Packard (Canada) Ltd., Oracle Corporation Canada Inc., Thomson Consumer Electronics Canada and UUNET.