PRIME ADVERTISING FLYING HIGH WITH KITEFEST
By Adnews Staff
The 5th Annual Air Canada Kitefest is taking off September 18 and 19 at the Milliken District Park in Toronto and is being promoted with a Chinese print, radio and television advertising campaign. Advertising for the event will be seen in Sing Tao Daily and Modesty Magazine, and will be heard on Chin Radio/TV Fairchild Television and Radio and Toronto CCBC Radio. A bilingual English and Chinese supplement will be inserted into the Sing Tao Daily on September 17. Additional copies will be distributed at the event. Kitefest involves kite experts from around the world. This year teams will be coming from Belgium, Germany, China, the United States and across Canada. Key sponsors of the event include Air Canada, General Motors of Canada, Industrial Alliance Insurance, Bank of Nova Scotia, Tridel Corporation, Primus Inc., Charles Schwab Canada, Trimark Investement Management Inc., Merrill Lynch Canada, Pacific Insurance Broker Inc., Shiu Pong Group of Company, Gateway Financial Services, Colliers Macaulay Nicolls (ON) Inc., Fortune Financial, Living Realty, Waterwurx and Wood Gundy. Advertising bookings and public relations for the event are being handled by Focus Communications Inc. of Markham, Ontario. Creative design is being developed by Prime Advertising of Toronto, while printing and event promotion materials are being provided by Four L Graphics of Toronto.