COHN & WOLFE DESIGNING ONTARIO
By Adnews Staff
Toronto-based Cohn & Wolfe has been named the public relations agency-of-record, effective immediately, for Designers Ontario, a non-profit organization that promotes Canadian fashion design and designers to retailers, media and consumers worldwide. The consumer marketing practice of Cohn & Wolfe will work with Designers Ontario to increase the profile of its initiatives and its national network of designers. Previously, public relations for Designers Ontario was handled in-house. Cohn & Wolfe's prior experience in the fashion, beauty and retail industries and its involvement with the 1999 Fashion Cares AIDS fund-raiser were cited as factors in Designer Ontario's decision to chose the agency. "Cohn & Wolfe was able to maximize its public relations expertise in the fashion industry to deliver unprecedented coverage for this year's Fashion Cares event," said Designers Ontario executive director Fred Peddie. "We want to continue to build profile for Designers Ontario and highlight the many promotional activities we undertake on behalf of Canada's talented designers. We are confident that Cohn & Wolfe can do the job."