LABATT CLOSES SUMMER WITH BIGGEST DISCOUNT OFFER EVER
By Adnews Staff
Toronto-based Labatt Breweries Ontario is celebrating the end of a successful summer beer season with the greatest summer beer sale in its 152-year history, with a $5 discount on cases of its leading beer brands. To promote the end of summer discount sale television and radio commercials created by Toronto-based Ammirati Puris/Lintas will run across Ontario. The media buy was handled by HYPE! also of Toronto. Starting August 23 and running through to September 5, 24 bottle cases of Labatt Blue, Blue Light, Double Blue, Budweiser, Bud Light, Carlsberg, Carlsberg Light, Labatt 50, Kokanee, Labatt Ice, Labatt Genuine Draft, Crystal and Labatt Select, purchased in beer stores across Ontario will be $5 off. "Thanks to great weather and innovative marketing programs we at Labatt Ontario have enjoyed one of our best summers ever," Labatt Breweries president, Bruce Elliot said in a release. "We thought a historic five dollar discount for consumers would be an appropriate end to what has been an outstanding season for us." The end of summer discount is one of many customer-focused initiatives Labatt has offered Ontario beer drinkers this past summer. Additional promotions include: Labatt Blue Blueline program, Labatt Blue Light Million Dollar Blast, the Labatt Blue Pro Beach Volleyball Tour, The Budweiser Ultimate Pit Pass and the Ice Nocturnal Pass. Labatt Breweries Ontario is a division of Labatt Breweries of Canada.