MOSAIC DIRECT SCORES WITH BAUER NIKE HOCKEY LOYALTY PROGRAM
By Adnews Staff
Mosaic direct of Toronto shoots and scores with the creation and management of Mississauga, Ontario-based Bauer Nike Hockey's first ever loyalty program. The Bauer Hockey Club is targeted to young hockey players from 6 to 12 years of age. Once enrolled in the club, member receive three mailings annually. Each mailing includes a letter, newsletter and response device for comments and suggestions. To promote the launch of the program, print ads are running in trade publications such as Power Play magazine. Bauer retailers across Canada are also supporting the loyalty program with in-store promotion. Mosaic direct, offering direct marketing and database solutions, is part of the Mosaic Group.
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