PATTISON FILLS THE GAP FOR NATIONAL MALL BANNER CAMPAIGN
By Adnews Staff
Toronto-based Pattison Mall Media has announced GAP of San Francisco is the first national advertiser for its recently created Mall Banner Network. The brand name retailer has selected 10' x 20' banners, running in 23 locations of Pattison Mall Media's banner malls across Canada, to promote its "everybody in vests" campaign, created in-house by GAP. The banner advertising brings the campaign directly into the malls where GAP products are sold. The eight-week campaign began on August 2 and is running during the back-to-school season. Canon Canada of Vancouver is also using Mall Media's banner network. Canon is promoting the availability of its Canon Elph 2 camera. Canon is running ads targeting shoppers in Toronto, Montreal and Vancouver. Pattison Mall Media manage over 2,500 mall posters in 228 shopping centres throughout Canada.