NEXT MOVE FOR FAMILY CHANNEL IS NEXTMEDIA
By Adnews Staff
The Canadian television network, Family Channel of Toronto, has appointed Toronto-based NextMedia as its media agency. Family Channel had been working with the agency on a project basis for the past year. NextMedia will be responsible for the network's strategic planning, media planning and buying, working with Family Channel's creative agency Visual Communications of Toronto. "We have great plans for next year, both on-air and off-air, and NextMedia will provide a unique blend of expertise and services we can utilize to maximize those plans," said Darrell Atherley, vice president of sales and marketing for Family Channel.
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