EZENET SHOWCASING DATABASE DESIGN PROGRAM
By Adnews Staff
Ezenet Inc. of Toronto is showcasing its new database design product INSTAbase through a 30-minute informercial, scheduled to rollout nationally this fall. The 30-minute production was produced by Toronto-based Channel 500 Ltd., a direct response television production company. "Ezenet chose the informecial approach as it offered the best way to clearly demonstrate all that INSTAbase has to offer in layman's terms," Rod Bell, president of Channel 500, said. Its target audience is the home office market as well as consumers seeking help with organizing their existing databases. INSTAbase is currently available at major retailers across Canada. Gwen Sunstrum, Channel 500's director of client services, said it is not known which stations the infomercial will run on at this time.