WOLF GROUP SERVING E.D. SMITH FRUIT TOPPINGS FOR DESSERT
By Adnews Staff
Wolf Group of Toronto is working on a campaign for the launch of a new line of fruit toppings from E.D. Smith & Sons Ltd. of Winona, Ontario. The line is available in cherry, blueberry and strawberry flavors. The fruit toppings are meant to be served with desserts and breakfasts. To support the new line, print, transit and point of purchase advertising will be used. Print ads are running in the September and October issues of Canadian Living, Homemaker's, Today's Parent, Chatelaine, Seven Jours, Coup de Pouce and Modern Woman magazines. Transit ads are also supporting the launch of the fruit toppings in Toronto, Montreal, Vancouver and Calgary. Point of purchase materials include an on-shelf coupon.
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