BUCKLEY'S BAD TASTE ARRIVES ON THE WEB
By Adnews Staff
W.K. Buckley Limited of Mississauga, Ontario has launched a new website at <http://www.buckleys.com>. The site, which was developed in-house, features information about the company history, its advertising creative, cough & cold tips for customers, as well as a feedback form for comments or suggestions, a best of consumer letters section and a story of the month contest in which customers can share their Buckley's experiences. To promote the site, which launched on August 5, the URL is being advertised on the company's promotional materials, its salesheets, on all of its new packaging (created by Coopers Williamson Inc. of Toronto) and will be included in next year's 15-second television spot. "Our website is another component of the marketing mix, so we really tried to make it mirror the rest of our bad taste campaign," said John Meehan, vice-president and general manager of Buckley's. Advertising for Buckley's is done by Publicis SMW.