REBEL.COM WORKING WITH INMEDIA
By Adnews Staff
Rebel.com has chosen inmedia Public Relations as its agency-of-record. Inmedia won the account after a competition involving one other unnamed agency. Both Ottawa-based companies had worked together before. Inmedia will be responsible for the Canadian and U.S. media relations activities for Rebel.com. Inmedia has worked at generating ongoing coverage for the company through interviews with industry trade magazines and key groups covering the computer industry. Rebel.com is a manufacturer and supplier of Linux, UNIX and Windows-based systems. Inmedia Public Relations is a full service public relations consultancy offering research-based public and media relations strategies to clients in both industry and government. "We selected inmedia because they have the talent to effectively pitch our story to the key news media and industry analysts we need to reach," said Michael Whitehead, Rebel.com vice-president of marketing.