MEDIACOM-TMB DRIVING VOLKSWAGEN
By Adnews Staff
Volkswagen United Kingdom has named MediaCom-TMB Ltd. of London as its agency-of-record for media planning and buying in the United Kingdom. The assignment calls for MediaCom to handle print, electronic and out-of-home planning and buying responsibilities for Volkswagen, Audi, Seat, Skoda and commercial vehicle brands. The incumbent on the account was Carat-affiliated BBJ Media Services. The account win furthers MediaCom's relationship with Volkswagen. MediaCom of Dusseldorf was named agency-of-record for the Volkswagen account in Germany in January of this year and MediaCom of Prague won the account in the Czech Republic in April. In addition, MediaCom also works with Volkswagen in the Middle East and China. MediaCom Worldwide has offices in 80 countries, is one of the world's largest media companies and is an independent unit of Grey Advertising.