ADVERTISING BEGINS ON DUNDAS SQUARE PROJECT
By Adnews Staff
With construction on Toronto's Dundas Square Project in progress, Eller Media Company Canada, which is handling the sales and marketing of signage for the square, has announced advertising deals with several companies. Construction on the Yonge Street Facade is almost complete and the backlit advertising displays have been installed. The displays range in size from 12' x 16' to 20' x 60' . Advertising is already on display with ads from Cosmair, Corby Distillers Rum, Polo Ralph Lauren, Shaw Radio, Lotus, Alliance Films and Thirfty's. In addition, murals have been added to the mix of signage available. Nine murals in both vertical and horizontal formats ranging in size from 27' x 18' to 40' x 60' are available on the Yonge Street Facade. Construction on the Atrium Media Tower at the Atrium on Bay, which began last month, is scheduled to be completed this fall. Advertising signage on the media tower will include neon, three dimensional and full color LED displays.