NINTENDO'S NEW TETRIS GAME HITS STORES NATIONWIDE
By Adnews Staff
Nintendo of America Inc., based in Redmond, Washington, has launched its newest video game for its Nintendo 64 game console. The New Tetris video game, developed by H20 Entertainment Corp. of Calgary, entered distribution through Nintendo's North American network of retailers, including Toys R Us, Wal-Mart, Zellers, CompuServe and Electronic Boutiques, on August 2. To support the launch of the game, a 15-second national television commercial is running throughout August in English Canada as well as a print advertisement in Teen Tribute magazine, available in movie theatres across Canada. Nintendo is also sampling The New Tetris game in Toronto and Montreal. Advertising for Nintendo is done by Leo Burnett Company Ltd.