MAVERICK ON A WINNING STREAK
By Adnews Staff
Toronto-based Maverick Public Relations is on a winning streak. Late last week the agency announced its second account win in so many days. Following a competition involving three unnamed agencies, Maverick was appointed public relations agency-of-record in Canada for Delano Technology Corporation of Toronto. Maverick will be responsible for promoting Delano in the Canadian IT industry as well as highlighting the benefits of its e-Business Interaction Suite, which creates applications in the areas of customer service, sales and marketing, finance and human resources. "We made the decision to hand over our Canadian PR business to Maverick Public Relations because of their in-depth understanding of the issues and trends driving the IT industry," said Corporate Communications manager for Delano, Jodi Echakowitz.