ROGERS PICKS SHORTLIST FOR ADVERTISING COMPETITION
By Adnews Staff
Rogers Communications Inc. of Toronto has narrowed down the list of agencies competing for its $40 million creative advertising business. The shortlist of selections includes: Toronto-based BBDO Canada, MacLaren McCann, Young & Rubicam and J. Walter Thompson/Groupaction of Toronto and Montreal. Roger's roster of incumbents includes: Bensimon Byrne & D'Arcy, Enterprise Creative Selling and Gee, Jeffery & Partners, all of Toronto, as well as Groupaction of Montreal. Garneau Würstlin Philp of Toronto was also an incumbent on the account but withdrew from the review in June. Also on the shortlist is the media buying agency The Media Company of Toronto. A decision is expected in September.
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