MOLSON DOWN TO FIVE
By Adnews Staff
Molson Breweries has also announced its shortlist of agencies competing to handle the brewery's Canadian, Export and Miller brands. Rounding out the list is a wide range of agencies from Canada, the United States and around the world. The Toronto and St. Louis offices of Bensimon Byrne & D'Arcy, the Toronto and Chicago offices of both J. Walter Thompson and Leo Burnett, Toronto-based Taxi Advertising and Design and hhcl and partners of London, England have made the list. Cossette Communications of Montreal and Encore Encore Strategic Marketing are absent from the list yet remain close with the brewery working on advertising for the Molson Dry brand and the Molson Canadian Rocks campaign. The review is being conducted by senior Molson management with a decision expected in early September.