PRIME RESTAURANTS OFFERING AEROPLAN MILES
By Adnews Staff
The Prime Restaurant Group of Toronto, operators of 120 casual dinning restaurants in Canada, has added a new item to its menus, Aeroplan miles. The Group is the latest sponsor to join the CIBC Aerogold Advantex Benefit program, operated in part by Advantex Marketing International Inc., The Canadian Imperial Bank of Commerce and Aerogold VISA. Aerogold cardholders will now earn double or tripe Aeroplan Miles when they pay for their meal using a CIBC Aerogold VISA card at any one of Prime's restaurants including: East Side Mario's, Pat and Mario's, Caseys Bar and Grill, Red Devil Barbeque and Grill and Prime Pubs. The program is being promoted through monthly credit card statement inserts, the Internet and point-of-sale materials. A media plan is also being used but plans are not being revealed according to Lisa Levstein, manager of communications, Advantex Marketing International Inc.