THE BUD R.O.C.K. INVASION HEADS OUTDOOR
By Adnews Staff
Palm Publicite Marketing of Montreal is continuing to promote the Budweiser R.O.C.K. attitude it introduced for the Labatt brand in May with the launch of a new outdoor advertising campaign. Billboards in major cities across Quebec are running ads that continue to use creative of a television satellite dish. The dish, which was also seen in the television spots Palm created earlier this year for the brand, is designed to symbolize the signal that carries Budweiser consumers to different settings. The new outdoor campaign is being supported with several promotions in partnership with Radio Energie and MusiquePlus both of Montreal. The next promotion is scheduled to run in September. Consumers enter to win a chance to attend the taping of a rock quiz show on MusiquePlus. The billboards are scheduled to run until October.