DOUBLECLICK AND NETGRAVITY MERGE
By Adnews Staff
DoubleClick Inc. of New York has signed a stock-for-stock merger agreement with NetGravity Inc. of San Mateo, California. The transaction is valued at $530 million US. DoubleClick provides Internet advertising solutions for marketers and Web publishers. NetGravity offers interactive online advertising and direct marketing software solutions. According to DoubleClick, the transaction represents a pooling of interests. The deal is subject to certain conditions, regulatory approval and NetGravity stockholder approval. The transaction is expected to be completed in the fourth quarter of this year.
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