LEO BURNETT FLYING WITH SAS
By Adnews Staff
The Leo Burnett network has been named the new worldwide advertising agency for the SAS Airline Company of Stockholm. The account win was announced last week. Beginning August 1 and for the next three years, Leo Burnett's Stockholm office will work on the airline's marketing and communications around the world including brand advertising and promotion. Leo Burnett won the account after a competition involving several other agencies including: Hall & Cederquist/Y&R, Ronnberg McCann and Paradiset DDB, all of Stockholm. The incumbent on the account was Observera Grey of Stockholm. Leo Burnett's head office is located in Chicago. In the Nordic countries, the agency has over 350 employees with offices in Stockholm, Oslo, Copenhagen and Helsinki.