LABATT CONTINUES SUMMER OF SAVINGS
By Adnews Staff
Labatt Breweries of Toronto is continuing to offer beer drinkers discount brewskies. The company announced yesterday that, beginning July 26 and ending August 1, 13 brands of Labatt beer will have their regular prices reduced by $4 dollars. The special rate is in effect for 24-bottle cases of Labatt Blue, Blue Light, Double Blue, Budweiser, Bud Light, Carlsberg, Carlsberg Light, Labatt 50, Kokanee, Labatt Ice, Labatt Genuine Draft, Crystal and Labatt Select purchased in beer stores across Ontario. This announcement follows Labatt's two week special rate on cases of Labatt Double Blue that ends on July 18. Promotion of the new reduced rate will include various forms of advertising but plans have not been confirmed, Michelle Noble, manager of public affairs for Labatt Breweries Ontario, told Adnews. Advertising for Labatt is done by Ammirati Puris Lintas of Toronto.