MPGC PLANNING AHEAD
By Adnews Staff
The MPGC Mount Pleasant Group of Cemeteries is launching a new advertising campaign that is designed to communicate the need for pre-planning a funeral. The campaign, which began last week and runs through to November, is targeting a 50- to 65-years-old and older audience. Print ads are running in various dailies such as The Toronto Star and Toronto Sun, as well as community newspapers throughout the Greater Toronto Area. The campaign, created by Ambrose Carr Linton Carroll Inc. of Toronto, features five ads that are designed to illustrate "real life" scenarios. One ad leads with the message "He left Johnny the family business, his love of fishing and the burden of his final arrangements." The campaign also features a number for people to call to receive a pre-planning package. MPGC is non-profit organization that owns and operates 10 cemeteries, eight mausolea and six crematoria in the GTA. PR for MPGC is handled by Shandwick Canada Inc. of Toronto.