CLEARLY CANADIAN LAUNCHES NEW DESIGN FOR CASCADE
By Adnews Staff
CC Beverage Corporation, a subsidiary of Clearly Canadian Beverage Corporation of Vancouver, is relaunching its Cascade Clear Bottled Water brand with a new package design and a supporting advertising campaign in the U.S. Pacific Northwest markets. The brand has been reintroduced to supermarkets in a new tinted blue bottle bearing an image of the North Cascade mountain range, the source for the water. Characters Design of Vancouver created the redesigned bottle. To support the relaunch of the brand, an advertising campaign including radio, in-store promotions, point-of-sale materials and television advertising, all featuring the tagline "Water that's not watered down", is being used. The television advertising is scheduled to reach the Northwest markets of Seattle, Spokane, Boise and Portland, Oregon. The campaign was created by Hammerquist & Halverson of Seattle.