FUJI AND PIZZA HUT COOKING UP A PICTURE PERFECT DEAL
By Adnews Staff
Beginning in August, Mississauga-based Fuji Photo Film Canada Inc. and TRICON Global Restaurants (Canada) Inc., also of Mississauga, owners and operators of Pizza Hut, are teaming up to launch a new promotion. The promotion ties Fuji's multipacks of video, audio and camcorder cassettes, as well as floppy disks and recordable CDs, with Pizza Hut pizzas. Supporting the promotion will be in-store point-of-sale materials including stickers and shelf talkers, created by GCom Marketing Inc. of Toronto. As part of the offer consumers will receive two coupons for three dollars off the price of a large pizza and one coupon for two dollars off a medium pizza whenever they purchase Fuji media products. The offer will run until the end of the year. Pizza Hut has 554 restaurants across Canada. Fuji is a wholly-owned subsidiary of Fuji Photo Film Co. Ltd. of Tokyo. Public relations for Fuji Photo Film Canada are handled by APEX Public Relations of Toronto.