NEWSWORLD & TORONTO LIFE LINK UP FOR GETAWAY CONTEST
By Adnews Staff
CBC Newsworld and Toronto Life magazine, both of Toronto, have linked together in creating the ClubLink Getaway Contest. The contest was designed to showcase ClubLink Resorts of King City, Ontario. The contest features a grand prize getaway for four to a ClubLink Resort at The Lake Joseph Club in Musoka, Ontario. To promote the contest, running June 24 to July 21, national commercials are appearing on both CBC Newsworld and CBC Television. The television creative was developed in-house by CBC. Toronto Life magazine has also created a full-page print ad to promote the getaway contest in the July issue of its magazine that hit stands on June 24. Promotion for the ClubLink Getaway Contest can also be found on both CBC Newsworld and Toronto Life's Web site.