AGENCY GROUP WORKING ON PROJECT BASIS FOR INTRIGNA
By Adnews Staff
Canada's newest telecommunications company, Intrigna, is working with the Agency Group of Calgary on an unconfirmed project. The new long-distance, local access and Internet service company, launched last week by MTS Manitoba Telecom Services Inc. and Bell Canada, is based in Calgary. Initial target markets of Intrigna include Calgary, Vancouver and Edmonton. Cossette Communications, which has worked on some projects for the new company, is the agency-of-record for both MTS and Bell. Tracy Bodnarchuk, advertising and promotions manager for Intrigna, told Adnews that Intrigna is still working with Cossette. The Agency Group is working on one project for Intrigna and the company (Intrigna) "has not yet decided" on an AOR she said. Bodnarchuk also went on to say that before Intrigna names an AOR there would be some searching and reviewing.