NORTHWEST AIRLINES FLYING WITH OGILVY & MATHER
By Adnews Staff
Northwest Airlines has moved its international advertising account to Ogilvy & Mather Advertising from Foote Cone & Belding, both of New York. O&M will be responsible for creating advertising and direct marketing programs for Northwest's Asia-Pacific region. The assignment will include both U.S. advertising and advertising and direct marketing in the Asian-Pacific region. Northwest Airlines serves more than 500 cities in 100 countries on six continents. Ogilvy & Mather Worldwide is a subsidiary of WPP Group plc.
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