UNIBROUE ANNOUNCING THE ARRIVAL OF U2
By Adnews Staff
Unibroue of Chambley, Quebec has announced the arrival of U2 on the market. The second product in a line of low-fermentation Pilsner beers, U2 is a russet-toned beer made from roasted barley malt and caramel malt. U2 is fermented at a low temperature for three weeks before beginning a month-long maturation process at zero degrees Celsius. The launch of U2 is being supported by billboards, created in-house by Unibroue. The introduction of U2 follows the launch of its sister beer and first in the line, U, last summer. Unibroue markets nine other brands of beer.
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