RCMP REDESIGN THE LOOK OF MUSICAL RIDE
By Adnews Staff
The Royal Canadian Mounted Police have given their annual Musical Ride tour a new look for the new millennium. Working in part with Storm Communications of Ottawa, 3M Canada Company of London, Ontario and Image Print of Toronto, the RCMP created a new, bolder look for its Musical Ride horse trailers. Each trailer depicts the Musical Ride charge with the Canadian flag acting as a backdrop. The colors used in the new look are red, white and black. The creative for the trailers was designed by Storm Communications. 3M provided the RCMP with the printing technology, while Image Print produced the material that was applied to the surface of the trailers. The Musical Ride is a performance choreographed to music. The tour travels throughout Canada between May and November.