MOLSON MUSICAL CAPS
By Adnews Staff
Opening a bottle of Molson Dry beer can be music to your ears. The Quebec division of Molson Breweries launched its Molson Dry musical caps contest earlier this month in Quebec and New Brunswick. Molson Dry drinkers have a chance to win one of four prizes if they hear music when they open a bottle of the beer. A Suzuki Sidekick, a Caribbean cruise for two, a 32-inch Toshiba television and an illuminator watch by Casio are the prizes available to be won. Advertising to promote the campaign began this month, using TV, radio, print and outdoor created by Promo Marketing Canada of Montreal. In addition, the tops of cases of Molson Dry turn into promotional posters for the contest.
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