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PRESSO PROMO FOR EXPOS

Presso Promo is in the batter's box this year for the Montreal Expos Desjardins Fan Club. The Montreal agency launched a campaign this month for the baseball team's fan club using posters, stadium and radio advertising to increase membership. Registration forms can be picked up at participating branches of the Caisses Populaires Desjardins credit union. The campaign targets children 15 and under. Members get a free fan-club baseball cap or shirt, and a membership kit which includes two tickets to fan club games, program guide, advance admission to games at a reserved fan club gate, and autograph sessions with players.

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