PACK FOR OVER-50S
By Adnews Staff
The Maturity Mail division of The September Project is launching the Opportunity Values Card Pack in September geared to people over 50. Each pack contains 30 postage-prepaid reply cards in which advertisers can promote their products. The cards will be mailed to 100,000 Ontario homes with incomes over $20,000. So far, advertisers that have signed up are promoting financial services, consumer products and travel. The Toronto-based agency specializes in marketing to consumers 50years and older.
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