Y&R IN PEI
By Adnews Staff
Young & Rubicam has opened an office in Charlottetown P.E.I to service the Tourism P.E.I. account, Called Y&R Prince Edward Island the office is working in an alliance with another Charlottetown agency, Focus Marketing. Under the deal, Y&R will handle account management and client services. Focus will assist in these duties, and will take care of co-op sales. Currently, the Y&R office will focus solely on the tourism account, but may look for new business in the future, Focus president Michael Cassidy told Adnews last week. Y&R won the account in a review in April. Holmes Donin Alloul of Toronto was the incumbent.
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