COCA-COLA ENTERS BOTTLED WATER MARKET
By Adnews Staff
Toronto-based Coca-Cola Ltd. began shipping its first non-carbonated bottled water to eastern markets yesterday. DASANI will be delivered through all distribution channels used by the company including grocery stores, convenience stores and gas stations. "Launching a bottled water brand in Canada is the right move because it rounds out our beverage portfolio of brands and satisfies consumers needs for variety and choice," president and chief executive officer Tony Eames said. "We want to give consumers a water with consistent high quality and a great taste that delivers a feeling of pure satisfaction." Leo Burnett of Toronto will handle advertising for DASANI but plans are not being revealed at this time. PR for Coca-Cola is handled by Langdon Starr Ketchum of Toronto.