VIDEOFLICKS.COM LAUNCHES ADVERTISING AND PR STRATEGY
By Adnews Staff
Videoflicks.com of Toronto has hired three agencies within the Omnicom Group to lead its new advertising and public relations strategy. The movie video website is launching the new strategy in an attempt to raise awareness of the site and the many features it offers including "video gurus", entertainment experts found at the site, that can answer video or movie questions customers may ask. Videoflicks.com's agency-of-record is Rapp Collins Communicaide of Toronto. RCC's sister company, InfoWorks, also of Toronto, will be working on the advertising and PR strategy with RCC. Organic Media of New York, an e-commerce media buying agency partially owned by the Omnicom Group, will also be involved. According to Greg Power, account director at RCC, the advertising campaign will be Web-based using ad banners running on the Flycast Network, which accesses over 900 sites. The tagline for the campaign is "The search ends here". A North American public relations program, also being handled by RCC, launches this week as well. It will be targeted at entertainment and Internet editors. Videoflicks.com was launched in January 1995. Originally it was a division of the Videoflicks retail store chain founded in 1981. The advertising campaign is running over the next 12 months.