PIZZA NOVA AND Q107 GETTING AWAY FOR THE WEEKEND
By Adnews Staff
Pizza Nova is going to celebrate those hot summer days with the launch of its summer contest campaign in conjunction with Q107. The contest is called "Pizza Nova Kinda Weekend" Summer Getaways and features three grand prizes of a private weekend of a Fun-A-Float houseboat. The promotion will be managed by Toronto-based Wire Communications. All creative including in-store posters and point-of-purchase materials were done by Montana Steele Advertising. The campaign is running June through September at all 70 Ontario Pizza Nova franchise locations. The campaign will be supported with sponsorships of radio shows and daily prize giveaways on Toronto radio stations such as Q107, Mix 99.9, 102.1 The Edge, Kiss 92 and Energy 108. Radio remotes at summer events will also be offering free Pizza Nova sampling and contest entry forms. Direct mail pieces are also being used to flood the Ontario market with coupons and contest details.