KELLOGG'S DOWN TO THREE
By Adnews Staff
Kellogg Canada Inc. of Toronto has come down to the final three agencies competing to manage its media buying service. Originally shortlisted for the account were incumbent Leo Burnett, The Media Company, MindShare (a division of J. Walter Thompson), The Media Edge (a division of Young & Rubicam) and Western International Media (a division of Initiative Media in the United Kingdom). Still being considered for the account is Leo Burnett, The Media Edge and Western International Media. The process is being managed privately by Kellogg's with a decision expected to be announced in September.
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