COMEDY NETWORK, CTV AND MOLSON GET CANADIAN
By Adnews Staff
Molson Canadian is building on its "Here's Where We Get Canadian" campaign by sponsoring a national, summer stand-up comedy tour featuring Mike Bullard, host of the late-night talk show Open Mike with Mike Bullard. Molson is presenting "Mike Bullard Unplugged and on Tour" in association with CTV and The Comedy Network. The tour, which is scheduled to stop at mid-size theatres and larger clubs in eight cities across Canada this July and August, will be promoted using print advertising, television commercials and on-site signage at venue stops. Print advertising, created by Echo Advertising of Toronto, will run in all eight cities the tour will be stopping at. A television campaign, created in-house by The Comedy Network, will be seen on CTV and The Comedy Network promoting the tour and building on the theme "Here's Where We Get Canadian."