ZELLERS DELIVERING NEW BABY CATALOGUE
By Adnews Staff
Zellers Inc. of Brampton, Ontario is making a special delivery. The retailer is introducing the Zellers Special Delivery Baby Catalogue which is targeted to baby's everyday needs. The new catalogue was given to new mothers in hospitals across the country, went out as an insert in 300,000 issues of Today's Parent , Today's Grandparent and Great Expectations magazines and is available from any Zellers store across Canada. In-store displays and signage are also promoting the catalogue in the Infant's Department. The 60 paged catalogue includes products, furniture, accessories and toys from brand names like Evenflo, Fisher Price and Graco and was promoted through Zeller's national weekly circular created in-house. Zellers worked with Today's Parent magazine to make the catalogue not only offer solutions for everyday baby needs but read like a how-to baby book complete with tips and suggestions. Shopping from the catalogue was also designed to fit a mother's busy schedule by providing a 24-hour-a-day, seven-day-a-week call centre and by offering an online ordering method. An online gift registry and an integrated loyalty program for Club Z members and their babies are additional features of the new special delivery catalogue. The catalogue will be published annually with a special millennium issue scheduled to come out in January. PR for Zellers is handled by hoffman + company of Toronto.