CANADIAN TIRE LAUNCHING DO-IT-YOURSELF GUIDES
By Adnews Staff
Canadian Tire Corporation of Toronto has the ideal gift for any father who likes to fix things around the home this Father's Day. The retailer is launching a new series of Mastercraft Do-It-Yourself Guides, which are designed to provide clear step-by-step instructions for do-it-yourself projects. The set of six books are available at all 430 Canadian Tire stores across Canada for $29.99 and are published by WSP Publishing. To promote the Do-It-Yourself Guides, ads are running in Canadian Tire's weekly circular and its e-circular, created in-house. Point-of-purchase materials are also being used to support the new series of guides.
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