BAY STORES INTRODUCING NATURAL HEALTH CONCEPTS
By Adnews Staff
Toronto-based retailer The Bay will be offering health-conscious customers a health store within its retail stores after the department store chain announced a new licensing agreement with Great Earth Company of Hicksville, New York. The agreement will find Great Earth Vitamins outlets opening within Ontario-based Bay stores. The outlets will offer a range of health products as well as the developing of a personalized nutritional program based on the customers needs, lifestyle and health concerns. The first outlet opens tomorrow in the Burlington Mall Bay location. Expansion of the outlets into other Ontario Bay stores is planned. To promote the new store within a store, local newspaper advertising will be done as each outlet opens. Advertising for The Bay is done by Fuel of Toronto.