TROPICANA FEELING THE RHYTHM OF CALCIUM & VITAMIN C
By Adnews Staff
Last month Tropicana Products Ltd. launched its Calcium & Vitamin C Supplement. This week the company has announced it will launch a full television advertising campaign, instore POS and direct mail campaign. The campaign was created by FCB/Harrod Mirlin of Toronto. The television spot is called "Feel the Rhythm in your Bones" and features animation and the sounds of Canadian jazz artists. Next week, the in-store POS, supporting Tropicana's Calcium & Vitamin C Supplement will begin. Tropicana's supplement contains no milk solids and offers consumers with dietary preference or those who are lactose intolerant another choice for a source of Calcium. PR for Tropicana is handled by Strategic Objectives of Toronto.
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