RANSCOMBE & CO. LAUNCHING NATURE CAMPAIGN
By Adnews Staff
Toronto-based Ranscombe & Co. has launched a new campaign for NCC The Nature Conservancy of Canada. The seven-month English-language campaign is part of the NCC's Natural Legacy 2000 program. Running from June through December, the campaign, which includes print ads in consumer magazines and public relations both at national and regional levels, is designed to build awareness of the organization. The Natural Legacy 2000 program is a nationwide program led by four conservation organizations: the Nature Conservancy of Canada, Ducks Unlimited Canada, the Canadian Nature Federation and World Wildlife Fund. Creative for the first ad features a photo of trees in the Mont-Saint-Hilaire region of Quebec. The headline reads "Trees grow on Money".