BRITISH AIRWAYS NAMES GLOBAL PR AGENCY
By Adnews Staff
British Airways has awarded GCI Group Incorporated of New York its corporate, marketing and issues-management public relations programs in both North America and Europe. The assignment covers the USA, Canada, France, Germany, Spain, Italy, Scandinavia, Finland, Benelux, Portugal, Austria and Switzerland. The public relations budget is the region of $2 million (US). GCI has assigned an international team of travel experts and marketing PR consultants to the British Airway's program. "This kind of fast moving, multi-level program for a global brand leader is exactly what GCI was designed to provide," GCI's International president and CEO Bob Feldman said. British Airways is based in New York in the U.S and in Toronto in Canada.