BID.COM AND ROGERS FORM A CO-OPERATIVE VENTURE
By Adnews Staff
Bid.Com, an online auction company and Rogers Cantel Inc., a wireless communications provider, have announced the two companies have formed a co-operative venture in Canada. Bid.Com and Rogers will link an e-commerce Web site with a wireless company giving users of Bid.Com, who are also customers of Cantel AT&T Digital PCS, Alphanumeric Paging and/or Interactive Messaging the ability to be notified via text messaging as to the status of their bidding activity. Customers who sign up for this new service will now be notified in addition to e-mail, when they are outbid or have successfully completed a transaction. To promote the new service, Bid.Com is sending e-mails to all registered users to spread word about the notification service. Bid.Com's auction site was launched in November 1998 in partnership with Rogers Media, a division of Rogers Communications Inc.