HELP IS AT HAND FOR LEARNING ENRICHMENT FOUNDATION
By Adnews Staff
The Learning Enrichment Foundation of Toronto is launching a new marketing and advertising campaign called "Help is at Hand". The campaign is targeted to disadvantaged youth, single mothers, women re-entering the work force, new immigrants, unemployed, working poor and corrections aftercare participants. The campaign created by Lasso Communications of Toronto, includes new logos, collateral developments and "Help is at Hand" poster production. "We've have always been very successful at what we do," LEF's executive director, Eunice Grayson said. "We just needed help telling people about it." Toronto-based Grassroots Advertising will place more than three thousand "Help is at Hand" posters at 70 downtown sites across Toronto throughout the summer. The campaign is the first visible move by The Learning Enrichment Foundation after twenty years of behind the scenes success in training and employment guidance for thousands of people.