WHOA! MAKES ITS DEBUT
By Adnews Staff
Whoa!, an entertainment magazine aimed at 7-11 year old kids makes its debut tomorrow. Whoa! is a joint venture with YTV, Today's Parent Group and Paton Marketing Resources. To support the launch of Whoa!, a 30-second on-air commercial will be used, as well as on air mentions on YTV's after school programming block. Pizza Hut, Whoa!'s distribution partner, is supporting the magazine with in-restaurant signage. YTV's traveling road show, Weird on Wheels, will also be distributing copies of the magazine to kids throughout the summer. Whoa! is designed by Creative House and edited by Erin Ruddy. The magazine is also available by subscription and at Chapters bookstores.
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